In this advert the colour scheme has been kept the same in order to represent sense of luxury and sophistication. The tagline aims to address the core proposition of the campaign directly by saying that the product is delicious and healthy. Therefore consumers should feel good about indulging. The background of this advert is a main feature – it is actual silk, located within a double glass. The image of the product and the copy are stuck to the inside of the glass. The same advert is visible from both – inside and outside of the bus-stop. Actual silk was chosen as a background for the advert because it breaks from conventional print advertising. It could also help consumers make an association between the product and the actual silk, which is also smooth and light.
Silk by Ben and Jerry's - advertising campaign proposal 