Silk – Print advertisement proposal 3


The above advert is less sophisticated but more light-hearted than the previous two proposals. It shows the product as it is skipping rope, which is tightly connected to the copy on the top and bottom of the page. By skipping rope, the product illustrates a healthy lifestyle exercise. Consumers which are living such lifestyles are likely to often skip their dessert. However, with this new product they will be able to indulge themselves without spoiling their healthy lifestyle and diet. The green colour was chosen to represent grass; it was preferred over grey or brown, which could also represent the earth, because green is the colour of health. Simple serif font was used for the copy to keep the advert classy. 

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