Product: Silk Frozen Yogurt
Client: Ben and Jerry’s
By Mario Mihaylov
Script:
The commercial opens with sound of people laughing and talking, the following music plays on the background (starting from 00:10 sec):
Script:
The music and SFX get a little bit quieter; a woman whispers:
Woman 1: meet me in the kitchen in two minutes, lets’ find some real food.
Woman 2 (also whispering): Yes! Ok! All these fancy appetizers just look… weird.
SFX: Door is being opened; the sound of people talking and laughing gets quieter, as it comes from the next room. The music can still be heard.
W1: I am starving, not only those things looked weird but they were tiny too!
W2: I know! Let’s check the fridge.
SFX: Fridge door being opened, a sound of bottles rattling.
W2: More Champagne?
W1: Why not haha. Let’s spoil ourselves. Oh, this looks nice.
W2: What is it?
SFX: Fridge door is being closed. Something is put on a table.
W1: Frozen yogurt.
W2: Mmm. That’s more like it.
SFX: Opening a drawer, sound of cutlery rattling.
W1: Grab a spoon and dig in.
W2: God, it’s amazing
W1: It even says 0 calories on the box.
W2: Now I don’t even feel guilty about running away from the party.
SFX: Both women laughing. Music gets a little bit louder.
FVO: The new Silk frozen yogurt, a delicious and healthy treat. Feel good about indulging.
The selected song for the commercial, aims to provide a classy setting – at a dinner or a cocktail party. The commercial is considered appropriate for the selected tone of voice – the setting is very sophisticated; on the other hand the actions of the two women are lighthearted and funny. The voices of the two endorsers need to sound cheerful; mature but still young. This commercial takes a bit more obscure route than the previous two proposals, but still addresses the core proposition – the product is both healthy and tasty.
Silk by Ben and Jerry's - advertising campaign proposal 